Apr 20, 2024  
2009-2010 UMass Dartmouth Undergraduate Catalog 
    
2009-2010 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

ENL 352 - Public Relations Writing

3 credits W
Prerequisites: ENL 260
Development of a comprehensive understanding of the principles and purposes of public relations. This writing-intensive course explores rhetorical strategies used by individuals, agencies, corporations, and governments to reach intended audiences. Students gain experience in public speaking and writing press releases, brochures, speeches, and audio-visual press releases.