May 05, 2024  
2009-2010 UMass Dartmouth Undergraduate Catalog 
    
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2009-2010 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 421 - Advertising

3 credits
Prerequisites: MKT 211, 331 and senior standing; for business majors only
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.