Apr 19, 2024  
2013-2014 UMass Dartmouth Undergraduate Catalog 
    
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2013-2014 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

ENL 341 - Writing of Advertising

3 credits
Prerequisites: ENL 101, ENL 102
Reviews the semiotic theories of Saussure, Peirce, Jakobson, Barthes and others. Using theories of verbal and visual persuasion, poetic diction and bits of plot, students study techniques of attracting and convincing audiences of radio, print, poster, and television ads. Finally, students will create effective ads.