Apr 26, 2024  
2013-2014 UMass Dartmouth Undergraduate Catalog 
    
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2013-2014 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

ENL 352 - Public Relations Writing

3 credits W
Prerequisites: ENL 260
Development of a comprehensive understanding of the principles and purposes of public relations. This writing-intensive course explores rhetorical strategies used by individuals, agencies, corporations, and governments to reach intended audiences. Students gain experience in public speaking and writing press releases, brochures, speeches, and audio-visual press releases.