May 05, 2024  
2013-2014 UMass Dartmouth Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Accreditation
  Academic Calendar
  Introduction to the University
  Mission and Vision Statements
  Master List of Academic Programs
  Trustees, Officers, Administrators, and Faculty
  Colleges, Departments, and Programs
  Search Courses by Department
  Search Courses by Prefix
  Admission to the University
  Special Admission Opportunities: College Now/START Program
  Academic Regulations and Procedures
  Special Learning Opportunities
  Advanced Learning Opportunities: Honors Program
  The Campus Experience: Services and Support
  Expenses and Student Financial Services
  Research, Outreach, and Service
  University Extension
  Key to the Listings of Courses and Programs
  Directions for Correspondence or Inquiries

  Campus Visits
HELP
2013-2014 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 330 - Marketing Intelligence and Information Technology

3 credits
Prerequisites: MKT 311; Junior standing; Marketing majors and minors only
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.