Apr 16, 2024  
2014-2015 UMass Dartmouth Undergraduate Catalog 
    
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2014-2015 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

ENL 352 - Public Relations Writing

Credits 3
Requirements: Prerequisite: ENL 260; English Majors, Minors, Liberal Arts English Concentrations, or permission of instructor
Development of a comprehensive understanding of the principles and purposes of public relations. This writing-intensive course explores rhetorical strategies used by individuals, agencies, corporations, and governments to reach intended audiences. Students gain experience in public speaking and writing press releases, brochures, speeches, and audio-visual press releases.
Graded