May 11, 2024  
2014-2015 UMass Dartmouth Undergraduate Catalog 
    
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2014-2015 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 330 - Mktng Intell & Info Tech

Credits 3
Requirements: Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Graded