May 12, 2024  
2014-2015 UMass Dartmouth Undergraduate Catalog 
    
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2014-2015 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 442 - Marketing Research

Credits 3
Requirements: Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor
An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.
Graded