Apr 18, 2024  
2016-2017 UMass Dartmouth Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Accreditation
  Academic Calendar
  Introduction to the University
  Mission and Vision Statements
  Trustees, Officers, Administrators and Faculty
  Colleges, Departments, and Programs
  Search Courses by Department
  Search Courses by Prefix
  Guide to Catalogue Entries
  Graduate Academic Programs at UMass Dartmouth
  Graduate Opportunities at UMass Dartmouth
  Admission to Graduate Study
  Application for Admission to a Graduate Program
  Expenses
  Financial Assistance
  Services and Support for Graduate Students
  Information for International Graduate Students
  University Extension
  Certificate Programs
  Registration, Academic Regulations, and Degree Requirements
  Graduate Degree Requirements
  Master’s and MFA Degree Requirements
  PhD Degree Requirements

  Campus Visits/Campus Map
  Directions for Correspondence or Inquiries

  Campus Map
HELP
2016-2017 UMass Dartmouth Graduate Catalog [Archived Catalog]

ENL 605 - Persuasive Writing and Speaking

Credits 3
Lecture / 3 hours per week
We will survey strategies from Aristotle through Madison Avenue, focusing on ethics and legality and techniques of argumentative discourse: its substance, shape, and style. Emphasis also is on avoiding logical fallacies, composing persuasive messages for clients, customers, colleagues, supervisors, subordinates, and audiences; on writing advertising copy and on giving oral presentations.
Graded