Apr 19, 2024  
2017-2018 UMass Dartmouth Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Accreditation
  Academic Calendar
  Introduction to the University
  Mission and Vision Statements
  Trustees, Officers, Administrators, and Faculty
  The Academic Experience
  Master List of Academic Programs
  Colleges, Departments, and Programs
  Search Courses by Department
  Search Courses by Prefix
  Admission to the University
  Special Admission Opportunities: College Now/START Program
  Academic Regulations and Procedures
  Special Learning Opportunities
  The Student Experience
  Expenses and Student Financial Services
  Key to the Listings of Courses and Programs
  Contact Information and Office Hours

  Campus Visits and Directions
HELP
2017-2018 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

ENL 341 - Copywriting

Credits 3
Lecture / 3 hours per week
Requirements: Prerequisite: ENL 101, 102 or permission of instructor
Explores copywriting theories, principles, and techniques. Students will learn to compose within a variety of copywriting genres, such as space advertising, brochures, sales letters, radio scripts, and interactive advertising.
Graded