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Apr 18, 2024
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2018-2019 UMass Dartmouth Undergraduate Catalog [Archived Catalog]
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ENL 352 - Public Relations Writing Credits 3 Lecture / 3 hours per week Requirements: Prerequisite: ENL 260; English Majors, Minors, Liberal Arts English Concentrations, or permission of instructor Development of a comprehensive understanding of the principles and purposes of public relations. This writing-intensive course explores rhetorical strategies used by individuals, agencies, corporations, and governments to reach intended audiences. Students gain experience in public speaking and writing press releases, brochures, speeches, and audio-visual press releases. Graded
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