Marketing Major

Bachelor of Science degree

The marketing curriculum is designed to prepare students for successful careers in the many phases of marketing and distributing products and services throughout the global economy. Graduates are prepared for career opportunities as research analysts, sales managers; directors of marketing programs, advertising and integrated marketing communication; or professional sales personnel. 

Courses are oriented toward problem-solving and management decision-making. The total curriculum emphasizes knowledge and competence in marketing that will enable the program’s graduates to progress well in the early stages of their careers; to develop the ability to analyze, plan, organize, motivate and control; to think creatively; to communicate effectively; and to gain the broad perspectives essential to the attainment of ownership of executive management responsibilities.

There are also opportunities for students to gain work experience through internships and participation in student organizations such as Students in Free Enterprise (SIFE), the International Business Association and Millennium Advertising.

Student Learning Outcomes

The purpose of the marketing program is to prepare students for careers in marketing and marketing-related disciplines such as sales, advertising and marketing research. Graduates will be capable of evaluating an organization’s objectives, analyzing its internal and external environments, and creating effective marketing strategies and tactics that enable the organization to achieve its goals.

Students will

• acquire a thorough understanding of marketing concepts and principles;
• learn to create a marketing plan to guide sales and promotional activities to achieve the goals of the organization;
• acquire basic knowledge of the planning and implementing issues associated with global marketing;
• learn to understand the role of electronic commerce and social media in creating marketing strategies;
• acquire skill in marketing communication and sales presentation;
• become able to conduct primary and secondary research in marketing;
• acquire the ability to use computers to access electronic data sources and to perform statistical analyses;
• acquire a basic understanding of the social and ethical aspects of marketing;
• acquire an understanding of the concepts, principles and theories of consumer behavior and the application of these by marketing professionals

Degree Requirements

Business Foundation Requirements - 6 courses

• ECO 231 MicroEconomics
• ECO 232 MacroEconomics
• POM 212 Statistics
• MIS 101 The Business Organization*
• MTH 103 Finite Mathematics
• ENL 265 Business Writing

Management Major Courses – 6 courses

• MKT 330 Marketing Intelligence and Information Technology
• MKT 331 Integrated Marketing Communication
• MKT 431 Consumer Behavior
• MKT 441 Marketing Management
• MKT 442 Marketing Research
• Marketing elective (MKT 300-level or above)

Core business requirements—10 courses

• ACT 211 Financial Accounting
• ACT 212 Managerial Accounting
• FIN 312 Finance
• MKT 311 Marketing
• MGT 311 Organizational Behavior
• MGT 312 Legal Framework in Business
• MIS 315  Management Information Systems
• POM 333 Quantitative Business Analysis
• POM 345 Operations Analysis
• MGT 490  Business Strategy

Business Electives – 2 or 3 courses

Students select 300 or 400-level business courses that are not required by their major. These courses may be taken from any other discipline in the College of Business. Students can use these electives for a business minor if they do not also use them in their major.

Students who entered prior to fall 2012 will 2 business electives.  Students who enter in fall 2012 or after will take 3 business electives.

Non-business electives — 5 to 7 courses

Students select four courses outside of the College of Business. All students are strongly advised to investigate minors in other Colleges and make selections that meet requirements of that minor. Consult with your advisor for assistance .

University Studies courses or GEN ED—6 or 8 courses

First year students who enter the university in fall 2012 or later and transfer students who entered in Fall 2012 or later with 25 credit hours or less will take 6 additional courses from University Studies. http://www.umassd.edu/generaleducation/universitystudies/universitystudiescurriculum/.

First year students who entered the university prior to Fall 2012 and transfer students who entered prior to Fall 2012 with more than 25 credit hours will take 10 additional general education courses. http://www.umassd.edu/generaleducation/generalinformation/

* Transfer students with more than 15 credit hours do not take MIS 101. Substitute a 300 or 400-level business elective.