Aug 19, 2018  
2013-2014 UMass Dartmouth Undergraduate Catalog 
2013-2014 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

Marketing Minor

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All business and organizational professionals are involved in the development of marketing strategy and decisions. The objective of the minor is to enable students to acquire a basic understanding of how marketing strategy is planned and implemented and an opportunity to gain skills in a variety of special areas such as sales, advertising and marketing research.

Students eligible to declare the minor must have an overall GPA of 2.5 and have completed 54 credits. The Request for a Minor form must be completed and submitted to the Registrar. Students meet the requirements of the minor by completing all of the 8 courses listed below with a minimum GPA of 2.5 in the eight courses.

The Marketing Minor is closed to non-business majors.

Required Courses

Nine (9) credits required.

Elective Courses

Three (3) credits required.

  • Choose any Marketing elective, defined as any Marketing class other than the following Majors-only classes: MKT 431, Consumer Behavior; MKT 441, Marketing Management; and MKT 442, Marketing Research.


Total Credits: 21

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