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  Dec 13, 2017
 
 
    
2016-2017 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

Marketing Minor


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NOTE: The Marketing minor is temporarily closed to all enrollment.

The Marketing minor is open to CCB majors only. Non-CCB majors are eligible for the Business Administration minor or the International Business minor.

All business and organizational professionals are involved in the development of marketing strategy and decisions. The objective of the minor is to enable students to acquire a basic understanding of how marketing strategy is planned and implemented and an opportunity to gain skills in a variety of special areas such as sales, advertising and marketing research.

Business students eligible to declare the minor must have an overall GPA of 2.5 and have completed 54 credits. The Request for a Minor form must be completed and submitted to the Registrar. Students meet the requirements of the minor by completing all of the 8 courses listed below with a minimum GPA of 2.5 in the eight courses.

A minor must be completed at the time of the degree and will be so noted on the student’s transcript. A student cannot be readmitted to the University to complete only a minor.

Elective Courses


Three (3) credits required.

  • Choose any Marketing elective, defined as any Marketing class other than the following Majors-only classes: MKT 431, Consumer Behavior; MKT 441, Marketing Management; and MKT 442, Marketing Research.

 

Total Credits: 21


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