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    UMass Dartmouth
   
 
  Nov 21, 2017
 
 
    
2017-2018 UMass Dartmouth Undergraduate Catalog

Marketing Major


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Bachelor of Science degree

The marketing curriculum prepares students for successful careers in the many phases of marketing and distributing products and services throughout the global economy. Graduates are prepared for career opportunities as research analysts, sales managers; directors of marketing programs, advertising and integrated marketing communication; or professional sales personnel. 

Courses are oriented toward problem-solving and management decision-making. The total curriculum emphasizes knowledge and competence in marketing that will enable the program’s graduates to progress well in the early stages of their careers; to develop the ability to analyze, plan, organize, motivate and control; to think creatively; to communicate effectively; and to gain the broad perspectives essential to the attainment of ownership of executive management responsibilities.

There are also opportunities for students to gain work experience through internships and participation in student organizations.

Student Learning Outcomes

The purpose of the marketing program is to prepare students for careers in marketing and marketing-related disciplines such as sales, advertising and marketing research. Graduates will be capable of evaluating an organization’s objectives, analyzing its internal and external environments, and creating effective marketing strategies and tactics that enable the organization to achieve its goals.

Students will

  • acquire a thorough understanding of marketing concepts and principles;
  • learn to create a marketing plan to guide sales and promotional activities to achieve the goals of the organization;
  • acquire basic knowledge of the planning and implementing issues associated with global marketing;
  • learn to understand the role of electronic commerce and social media in creating marketing strategies;
  • acquire skill in marketing communication and sales presentation;
  • become able to conduct primary and secondary research in marketing;
  • acquire the ability to use computers to access electronic data sources and to perform statistical analyses;
  • acquire a basic understanding of the social and ethical aspects of marketing;
  • acquire an understanding of the concepts, principles and theories of consumer behavior and the application of these by marketing professionals.

Freshman Year


  • Non-Business Elective (Any course outside the CCB) 6 credits
  • University Studies Requirements (See footnote for web address) 12 credits

Sophomore Year


All courses require sophomore standing (30 credit hours) plus prerequisites

  • Non-Business Elective (Any course outside the CCB) 3 credits
  • University Studies Requirement (See footnote for web address) 3 credits

Junior Year


All courses require junior standing (60 credit hours) plus prerequisites

  • Non-Business Elective (Any course outside the CCB) 3 credits
  • Business Elective (300- or 400- level business course) 3 credits
  • Marketing Elective (300- or 400- level Marketing course) 3 credits

Senior Year


All courses require senior standing (90 credit hours) plus prerequisites

  • Non-Business Elective (Any course outside the CCB) 9 credits
  • Business Elective (300- or 400- level business course) 6 credits
  • Marketing Elective (300- or 400- level Marketing course) 3 credits 

Total Credits: 120


 University Studies Requirements

In addition to the requirements in the major, students will be required to complete the University Studies Requirements. For more information: http://www.umassd.edu/generaleducation/universitystudies/universitystudiescurriculum/.

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