May 02, 2024  
2014-2015 UMass Dartmouth Undergraduate Catalog 
    
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2014-2015 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 331 - Integrated Marketing Communication

Credits 3
Requirements: Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Graded