Mar 11, 2026  
2014-2015 UMass Dartmouth Undergraduate Catalog 
    
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2014-2015 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 425 - Product Strategy

Credits 3
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Graded