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Apr 29, 2024
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2017-2018 UMass Dartmouth Undergraduate Catalog [Archived Catalog]
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ENL 341 - Copywriting Credits 3 Lecture / 3 hours per week Requirements: Prerequisite: ENL 101, 102 or permission of instructor Explores copywriting theories, principles, and techniques. Students will learn to compose within a variety of copywriting genres, such as space advertising, brochures, sales letters, radio scripts, and interactive advertising. Graded
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