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Sep 27, 2024
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2017-2018 UMass Dartmouth Graduate Catalog [Archived Catalog]
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MKT 670 - Interactive MarketingCredits 3 Lecture / 3 hours per week Impact of interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. The course emphasizes developing practical strategies for the new interactive media and putting those strategies to work in profitable marketing programs. Internet strategies will be emphasized in terms of both the collection and dissemination of information. Students will design and implement an interactive marketing project for a company of interest. Graded
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