Mar 29, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 331 - Integrated Marketing Communication

Credits 3
Lecture / 3 hours per week
Requirements: Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
Graded