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Mar 29, 2024
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2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]
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MKT 331 - Integrated Marketing Communication Credits 3 Lecture / 3 hours per week Requirements: Prereq: MKT 311 or MKT 211; MKT Majors or Minors only; Junior standing or by permission of instructor Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated. Graded
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