Mar 29, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 425 - Product Strategy

Credits 3
Lecture / 3 hours per week
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Graded