Apr 25, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
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2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 431 - Consumer Behavior

Credits 3
Lecture / 3 hours per week
Requirements: Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
Graded