Apr 24, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
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2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 362 - Global Marketing: An E.U. Perspective

Credits 3
Lecture / 3 hours per week
Requirements: Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
An exploration of the challenges of product development and marketing in the global marketplace. In addition to lessons with the primary instructor, students attend tours and lectures by a variety of professors in the consortium (University of Massachusetts Dartmouth; Ostfalia University, Germany; Nelson Mandela Metropolitan University, South Africa; University of South Dakota; and Northwood University (USA). This intensive, two-week experience satisfies the international experience required for the international Business minor.
Graded