Apr 19, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
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2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 443 - Social Media Marketing

Credits 3
Lecture / 3 hours per week
Social Media Marketing essential for business today. This course reviews how social media tools are providing business communicators and brand managers with an instant feedback loop that links the customer to customer service. Those tools that allow firms to track compliments, complaints and even the competition as well as to develop new relationships with their customers will be covered. New tools (blogs, Facebook, Twitter, etc.) will be included as well as a review of business best practices with these tools.
Graded