Apr 20, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
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2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 311 - Principles of Marketing

Credits 3
Lecture
Requirements: Pre-req: Junior standing; Business Majors, Business Administration Minor, Finance Minor or Material & Textiles Majors.
NOTE: Not open to students who have completed MKT 211.
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
Graded