Mar 23, 2025  
2022-2023 UMass Dartmouth Undergraduate Catalog 
    
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2022-2023 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 311 - Principles of Marketing

Credits 3
Lecture
Requirements: Prerequisite: Junior standing; CCB majors and minors
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
Graded