Jun 18, 2024  
2022-2023 UMass Dartmouth Undergraduate Catalog 
    
2022-2023 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 311 - Principles of Marketing

Credits 3
Lecture
Requirements: Prerequisite: Junior standing; CCB majors and minors
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
Graded