May 09, 2025  
2012-2013 UMass Dartmouth Undergraduate Catalog 
    
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2012-2013 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 331 - Integrated Maketing Communications

3 credits
Prerequisites: MKT 211 and junior standing; for business majors only
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.