May 09, 2025  
2012-2013 UMass Dartmouth Undergraduate Catalog 
    
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2012-2013 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 354 - Retail Management and Fashion Merchandizing

three credits
Presents a strategic marketing-oriented framework within which the student can appreciate the interrelationships of the industries and forces that make up the businesses problem-solving process, namely problem recognition, search, evaluations, committment and post-purchase behavior.