May 09, 2025  
2012-2013 UMass Dartmouth Undergraduate Catalog 
    
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2012-2013 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 425 - Product Strategy

three credits
The decision steps of the product development process: innovation strategy, opportunity indentification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.