May 09, 2025  
2012-2013 UMass Dartmouth Undergraduate Catalog 
    
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2012-2013 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 362 - Global Marketing: An E.U. Perspective

3 credits
Prerequisites: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
An exploration of the challenges of product development and marketing in the global marketplace. In addition to lessons with the primary instructor, students attend tours and lectures by a variety of professors in the consortium (University of Massachusetts Dartmouth; Ostfalia University, Germany; Nelson Mandela Metropolitan University, South Africa; University of South Dakota; and Northwood University (USA). This intensive, two-week experience satisfies the international experience required for the international Business minor.