Jun 15, 2024  
2015-2016 UMass Dartmouth Graduate Catalog 
2015-2016 UMass Dartmouth Graduate Catalog [Archived Catalog]

ENL 605 - Persuasive Writing and Speaking

Credits 3
Lecture / 3 hours per week
We will survey strategies from Aristotle through Madison Avenue, focusing on ethics and legality and techniques of argumentative discourse: its substance, shape, and style. Emphasis also is on avoiding logical fallacies, composing persuasive messages for clients, customers, colleagues, supervisors, subordinates, and audiences; on writing advertising copy and on giving oral presentations.