ENL 642 - Public Relations Techniques

Credits 3
Lecture / 3 hours per week
This course offers students a comprehensive understanding of the purposes of public relations, its principles, and the techniques by which its goals are accomplished. The course covers the full range of public relations strategies used by individuals, agencies, corporations, and governments, including press releases, audio-visual presentations, public speaking, paid advertising, lobbying, fostering employee relations, and promoting citizen involvement.

Graded