Nov 28, 2024  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 311 - Principles of Marketing

3 credits E
Prerequisites: sophomore standing
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.