Jan 28, 2025  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 330 - Marketing Intelligence and Information Technology

3 credits
Prerequisites: Junior standing; MKT 211; for business majors only
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.