May 20, 2024  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 331 - Promotional Strategy

3 credits
Prerequisites: MKT 211 and junior standing; for business majors only
Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.