Jan 28, 2025  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Accreditation
  Academic Calendar
  Introduction to the University
  Mission and Vision Statements
  Master List of Academic Programs
  Trustees, Officers, Administrators, and Faculty
  Colleges, Departments, and Programs
  Degrees and Other Programs Offered
  Search Courses by Department
  Search Courses by Prefix
  Admission to the University
  Special Admission Opportunities: College Now
  Expenses and Student Financial Services
  Academic Regulations and Procedures
  Special Learning Opportunities
  International Programs Office
  Advanced Learning Opportunities: Honors Program
  The Campus Experience: Services and Support
  Research, Outreach, and Service
  Professional and Continuing Education
  Key to the Listings of Courses and Programs
  Directions for Correspondence or Inquiries

  Campus Visits
  Leadership and Civic Engagement
HELP
2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 360 - Business-to-Business Marketing

3 credits
Prerequisites: MKT 211 and junior standing; for business majors only
A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.