May 20, 2024  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 370 - Social and Ethical Issues in Marketing

3 credits
Prerequisites: MKT 211 and junior standing; for business majors only
An examination and appraisal of contemporary thought on the extent to which marketing activities influence the ethical and social values of society.