MKT 390 - Sports Marketing

3 credits
Prerequisites: MKT 211 and junior standing; for business majors only
Provides both a practical and theoretical understanding of the growing sport industry, its vital place in society, and the key component that composes successful sport organizations. The course explores managerial and organizational leadership issues that have broad applications in any business career. Case studies are used to sharpen the students’ analytical ability, their decision-making skills, and their oral and written communication effectiveness.