Jan 28, 2025  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 420 - International Marketing

3 credits
Prerequisites: MKT 211 and senior standing; for business majors only
A systematic treatment of marketing and management on a global scale. Emphasis is placed on the study of the dimensions of foreign market environments, marketing across national boundaries and management and marketing simultaneously in two or more national environments.