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Jan 14, 2025
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]
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MKT 421 - Advertising3 credits Prerequisites: MKT 211, 331 and senior standing; for business majors only Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
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