Jan 14, 2025  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 421 - Advertising

3 credits
Prerequisites: MKT 211, 331 and senior standing; for business majors only
Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.