MKT 441 - Marketing Management

3 credits
Prerequisites: MKT 211 and senior standing; for business majors only
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.