Jun 03, 2024  
2011-2012 UMass Dartmouth Undergraduate Catalog 
    
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 442 - Marketing Research

3 credits
Prerequisites: MKT 211; MGT 210, 211; MKT 330; and senior standing; for business majors only
An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.