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Jan 14, 2025
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2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]
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MKT 500 - Marketing Concepts3 credits
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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