MKT 670 - Interactive Marketing

3 credits
Impact of interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. The course emphasizes developing practical strategies for the new interactive media and putting those strategies to work in profitable marketing programs. Internet strategies will be emphasized in terms of both the collection and dissemination of information. Students will design and implement an interactive marketing project for a company of interest. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.