May 02, 2024  
2011-2012 UMass Dartmouth Graduate Catalog 
    
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2011-2012 UMass Dartmouth Graduate Catalog [Archived Catalog]

ENL 605 - Persuasive Writing and Speaking

3 credits
We will survey strategies from Aristotle through Madison Avenue, focusing on ethics and legality and techniques of argumentative discourse: its substance, shape, and style. Emphasis also is on avoiding logical fallacies, composing persuasive messages for clients, customers, colleagues, supervisors, subordinates, and audiences; on writing advertising copy and on giving oral presentations.