May 14, 2024  
2021-2022 UMass Dartmouth Undergraduate Catalog 
    
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2021-2022 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 420 - International Marketing

Credits 3
Lecture / 3 hours per week
Requirements: Prerequisite: MKT 311 (MKT 211); Open to CCB Business Majors, Juniors and Seniors
A systematic treatment of marketing and management on a global scale. Emphasis is placed on the study of the dimensions of foreign market environments, marketing across national boundaries and management and marketing simultaneously in two or more national environments.
Graded