May 09, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

ENL 341 - Copywriting

Credits 3
Lecture / 3 hours per week
Requirements: Prerequisite: ENL 101 & ENL 102 or permission of instructor
Explores copywriting theories, principles, and techniques. Students will learn to compose within a variety of copywriting genres, such as space advertising, brochures, sales letters, radio scripts, and interactive advertising.
Graded