2011-2012 UMass Dartmouth Undergraduate Catalog [Archived Catalog]
Department of Design
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Faculty and Fields of Interest
Laura Franz typography, graphic design, web typography
Scott Ahrens digital media, graphic design, Virtual Reality
Jean-Francois Allaux illustration
Michelle Bowers visual language, typography
David Chapman graphic design
Victoria Crayhon photography
James Edwards illustration
Jan Fairbairn graphic design, typography
Harvey Goldman digital media, 2D and 3D animation
Spencer Ladd (Chairperson) graphic design, typography, photography
Yoon Soo Lee graphic design
Bruce Maddocks (Director of Foundations Program) illustration
Sarah Malakoff photography
Mark Millstein digital media
Ziddi Msangi graphic design
Shawn Towne digital media, web & interaction design
Janine Wong graphic design, typography, book arts
The department offers a BFA in Visual Design.
In this major, students pursue work in a variety of options: Digital Media, Graphic Design, Illustration and Photography.
The Design Department takes advantage of being in a university structure by providing a challenging stimulus within the whole, and by interrelating the verbal with the visual and the conceptual with the perceptual. Because the function of design is to communicate, it has a built-in relationship with all disciplines, and involves cultural, behavioral, social and technological factors.
Admission to specific options requires submission of a portfolio.
All transfer students who wish to be admitted to courses marked with a “*” above the sophomore level must bring a portfolio to transfer orientation. Acceptance into advanced courses is rare, not automatic.
Learning Outcomes
The Design program is accredited by the National Association of Schools of Art and Design (NASAD). Specific learning outcomes for each course are available on the syllabus for that course. Upon successful completion of the degree requirements in Design, students should possess:
- Visual and written communication skills;
- The ability to perform critical analysis of communication, form and concept;
- The ability to solve visual, conceptual and communication problems through the process of independently-motivated trial, error and refinement;
- Production expertise in their own field of study;
- Familiarity with the history of their field, theoretical framework of their field and contemporary work being done in their field;
- The ability to present themselves in a professional manner appropriate to their field of study;
- A portfolio of work that represents their ability to do all of the above.
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