Oct 08, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Department of Management and Marketing


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Faculty and Fields of Interest

Marilyn Ardito Human and organizational development

Paul Bacdayan Organizational behavior, total quality management, management communications

David Bell Leadership, teamwork, small business management, entrepreneurship

Joseph Chang Brand evaluations, advertising effectiveness, cross-cultural marketing

Griffin Cottle Small business management, entrepreneurship

Catharine Curran Integrated marketing communications, advertising, marketing strategy, regulation of marketing and advertising to children

Jennifer Dekkers Marketing communication, sales management

Jacqueline (Jackie) Einstein Career development, management, organizational behavior

Bobby Hazelton Management, business law

Anoosha Izadi Marketing, consumer behavior, social infuence, self-regulation

Arpita Joardar  Organizational behavior, international business

Selcan Kara Consumer behavior, branding, number processing

Kellyann Kowalski Team development, human resources management, organizational behavior

Jonathan Kush Organizational behavior, group coordination, communication networks

Jose Domingo Mora Social influence, marketing communication, media and statistical models

Chris Papenhausen Strategic management, entrepreneurship

Satya Parayitam Strategic management, managing workplace diversity

Jennifer Pierce Human resource management

D. Steven White Services marketing, sustainable economic development, global business, international marketing

 

The Department of Management and Marketing offers three major programs leading to a Bachelor of Science degree: Management, Marketing and Human Resources Management.

The purpose of the Management program is to enable undergraduate management students to understand management concepts and to acquire application skills that will allow them to function creatively, flexibly, and successfully in private or public domestic and global organizations of any size, while contributing to the betterment of the organization and its emplyees. Management majors choose one of two options: General Management or Entrepreneurship.

The purpose of the Marketing program is to prepare students for careers in domestic and international marketing. The focus is on acquiring and analyzing information on consumers, competitors and the business environment, and the creation of effective marketing strategies. These professional capabilities are further guided by the need to maximize consumer well-being, environmental protection and organizational success.

The program in Human Resources Management helps students build the knowledge and skills to recruit, train and develop employees and implement programs, as well as processes to retain a skilled and knowledgeable workforce. It also includes the development of compensation and benefits packages, incentive programs and health and safety initiatives, thus fostering a supportive and inclusive working environment.

Other programs in the Department include a Minor in Business Administration (for non-business majors), a Minor in International Business (for non-business majors and business majors), and a minor in Management (for business majors). The minor in Marketing (for business majors) is temporarily closed.

Programs

    BaccalaureateMinor

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