Apr 29, 2024  
2020-2021 UMass Dartmouth Undergraduate Catalog 
    
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2020-2021 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

MKT 360 - Business-To-Business Mkt

Credits 3
Lecture / 3 hours per week
Requirements: Prereq: MKT 311 or MKT 211, Jr. Standing, CCB Majors Only
A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
Graded